McCain Foods’ 2 new launches: McCain popcorn fries and McCain cheesy pizza fingers

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McCain Foods, a frozen food brand, announced the launch of two new products, thus expanding their portfolio, McCain Popcorn Fries and McCain Cheesy Pizza Fingers.

The company promises to deliver unparalleled taste and crunchy delight in every bite, a snacking experience for Indian consumers, loved by kids and adults alike.

McCain Cheesy Pizza Fingers is a blend of two all-time favorites- Mozzarella Cheese and Pizza, making consumers’ get-togethers extra ‘cheeeesy’. A sumptuous combination of cheese and taste of pizza.

Loved by kids and adults alike, it is the ultimate party companion, effortlessly bringing the joy of pizza and the creaminess of cheese in one bite. In less than 3 minutes, consumers can experience this distinctive cheesy snack with Italian-style herbs, all from the comfort of their homes.

The two new products have been launched via Digital Video Campaigns (DVCs) highlighting the deliciousness, irresistibility and universality of both the products. There is more to come with consumer contests and influencer integrations to continue the buzz around the launches. Popcorn Fries can even be spotted on bus shelters around major cities in a OOH campaign.

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